In this lesson you will learn: Release promotion: one coherent story across feed, posts, and off-platform channels. Shareable links to your profile, tracks, and posts from the app. What to measure before you scale paid spend (and how it ties back to analytics).
**Marketing** and **release promotion** in LUCY mean the same calendar as your **distribution**: share **normal links** to your **profile**, **tracks**, and **posts**—use them in bios, ads, and DMs like any website. Line them up with what you post in the **feed** so **community** and **collaborators** on LUCY see the same story you push on Instagram or TikTok; then use **analytics** (previous lesson) to see what moved.
One **primary CTA** per push: save this release, follow this profile, or read this post—don’t dilute.. Match **creative** to **landing**; mismatch tanks conversion even when reach is high.. Review **device and region** breakdowns before scaling paid spend.. Cross-post milestones to the **feed** with a clear ask—**not** a wall of links.
Privacy changes (ATT, cookie limits) shifted music marketing toward **blended metrics**—CTR, saves, cost per save, not perfect last-click streaming proof.. Platform ad policies treat music like other verticals—disclosures and regional rules still apply.