In this lesson you will learn: Building a 4-week pre- and post-release calendar. Editorial pitch deadlines vs always-on content. When to iterate creative vs when to hold the course.
Algorithms reward **sustained** engagement. Plan **content**, **remixes**, and **community** moments that give listeners reasons to return—**not** only day-one spikes.
Map **pitch** deadlines for each DSP you care about.. Stack **short-form** hooks that reference the same hook in-stream.. Review **week-one** saves and completion; adjust ads and creative on evidence.
Q4 ad markets compress ROI for music campaigns—plan budgets accordingly.