In this lesson you will learn: Prospecting vs retargeting for music campaigns. Budget tiers that match real indie revenue. Creative hooks and when to kill an underperforming ad. A simple measurement stack: what to look at daily.
Walk through campaign structure with a mentor: prospecting vs retargeting, creative hooks, and when to kill an ad. Bring a modest test budget, one vertical video asset, and your last 30 days of organic insights (what already stopped the scroll).
One primary outcome: streams, follows, pre-saves, or email signups.. Three hook variations (first 2 seconds) to test—not ten half-finished edits.. A cap on daily spend you can sustain for 7 days without losing sleep.
Meta Ads, TikTok Ads, and Google Ads power most indie music acquisition; CPMs swing by region, creative, and season (Q4 is expensive).. Major labels run creative testing pipelines (dozens of cuts per week); indies win with fewer, stronger hooks and tight budgets.. Privacy changes (ATT, cookie deprecation) shifted measurement toward modeled conversions—industry uses blended metrics (CTR, CPC, saves, cost per save).